Tsavo Enhances Daymix

Santa Monica-based Tsavo Media, which is developing software which helps to make web sites more relevant to their visitors, announced today that it has added a new feature to match relevant stories with users on its Daymix information portal. According to Tsavo, the Daymix site will now begin delivering editorial content, based on the interests and previous click-throughs of users on the site. Tsavo said it is now running a network of more than 300 web site across the technology, finance, education, home and garden, and lifestyle areas. Tsavo has been applying personalization software to its sites, to tune each site to deliver specific content personalized to the interests of individual users. The firm said now has more than two million unique users per month across its network.