Twentieth Century Fox and Loews Theatres announced this morning that the companies are teaming to provide content from Fox's movies via in-theatre Bluetooth broadcasts. The movie studio and theatre chain said that they will offer ringtones, wallpapers, and trailers from a number of Fox titles using technology from San Francisco-based WideRay. Moviegoers will be able to download ringtones, movie trailers, wallpapers, and more to mobile devices with Bluetooth capability through in-theatre download stations. The companies said that the service will be available in select theaters, including Loews Univeral Citywalk in Los Angeles, as well as a thatre in New York and San Francisco. The content will be free and will be available until Mid-August.
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Thursday, July 21, 2005Twentieth Century Fox, Loews Add Bluetooth Content At Theatres
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