Twidroyd Launches New Customization Features

Pasadena-based PostUp, the Twitter advertising startup created by Idealab, said last night that it has launched Twidroyd Factory, a new customization product for the Twidroyd Twitter client for Android. According to PostUp, the new Twidroyd Factory allows users to customize the appearance of the application using special "themes", which are tuned to how users use the Twidroyd application. Those themes include settings for users who are mostly reading tweets, users who are frequent posters, and more. PostUp said the new feature will also allow users to share those themes with others. PostUp bought Twidroyd in July. Twidroyd's client software is used by users to read and post messages on Twitter.