UberMedia Acquires Cintric

Pasadena-based UberMedia, a provider of mobile location data to businesses, said this morning that it has acquired Cintric, a provider of location and analytics software for mobile app publishers. Financial details of the acquisition were not announced. Cintric develops a mobile SDK which is used to measure locaiton information for mobile app users. Cintric is also based in Pasadena and was venture backed by E.W. Scripps Company.