Thursday, May 5, 2016
UberMedia's New Product Ties Your Ad Views To Your Local Shopping
Pasadena-based mobile ad measurement platform developer UberMedia, one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores. According to UberMedia, the new product, Cross-Media Location Visit Measurement (xLVR), helps marketers figure out which ads--desktop display ads, video, mobile, social, search, and so on--actually are triggering consumer shopping in retail stores. UberMedia said it is using geo-location data and device-identification technology to match those consumers with those ads--actually tying the ads you have viewed to what stores you are visiting, and other data. The company did not detail how it is locating those consumers, however it says it has several patent-pending technologies it is using for the product.