Uncovet, Backed by Science, Launches E-Commerce Service

A new startup, Uncovet, headed by Heather Lipner and backed by Mike Jones' Science studio/incubator, has launched today, saying that it will provide curate, ec-ommerce focused around fashion and the home. Uncovet says its site helps map a shopper's "style graph", and provide discounts and tailored shopping recommendations to users. The new site helps shoppers fine sought after fashions at a discount, and also provides discounts to users who influence their friends. Uncovet joins such sites as Wittlebee, DollarShaveClub, and MeUndies on the e-commerce side of Science Inc's portfolio.