United Online's Helfand Departs, Joins Auditude

Jeremy Helfand, the President of United Online's Media Group, has departed the Woodland Hills-based firm and ended up at a Palo Alto startup. According to Palo Alto-based Auditude this morning, Helfand has joined the company as CEO. Auditude develops technology to help companies monetize their online video. Helfand had previously headed by advertising and partnerships for United Online's Adcurate, Netzero, Juno, Classmates, FTD and MyPoints brands. Auditude is venture backed by Granite Ventures, Silicon Valley Bank, Greylock Partners, and Redpoint Ventures; the appointment of Helfand came in conjunction with a new, $11M Series B funding round for Auditude. In addition to its Palo Alto headquarters, Auditude has Los Angeles and New York offices. The firm was actually spawned out of a UCLA MBA business plan competition. More information »