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Upfront Gets Exit At Awe.sm

Los Angeles-based venture investor Upfront Ventures has scored a win at social media analytics and measurement startup Awe.sm this morning. San Francisco-based Unified, a provider of cloud marketing technology, said it has acquired Awe.sm, and will integrate Awe.sm's social media measurement tools into its products. Financial details of the acquisition were not disclosed. Awe.sm's board included Upfront's Mark Suster.


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