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Upfront's Latest Investment, Deliv, Aims To Help Mall Retailers Win Online

Los Angeles-based venture capital investor Upfront has a long track record in the retail industry--the investor was one of the backers of Starbucks, just to name one--so it's no surprise that the company has made another investment in the sector today, in Deliv. Deliv is a Silicon Valley startup which provides a same day, delivery service for shopping mall retailers--allowing them to quickly offer products from their stores to local customers, for same day deliver. Upfront teamed up with RPM Ventures and others for the $6.85M Series A in Deliv. Upfront's investment in Deliv came via Greg Bettinelli, who recently joined Upfront after success at HauteLook. More information »


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