Upfront Ventures Leads $20M Investment In Heads-Up Display Developer Navdy

Los Angeles-based Upfront Ventures is the lead investor in a developer of a new, heads-up display which connects to your smartphone, projecting messages, information, and more directly on your windshield. According to San Francisco-based Navdy, it raised $20M in its Series A round, bringing it to a total of $33M in funding. Upfront was the lead, with Formation8, Qualcomm Ventures, Promus Ventures, Eniac Ventures and also participating. The company is looking to commercially launch its product later this year.