uSamp Aims At B2B Market

Encino-bsaed uSamp, which operates an online survey panel network used by companies to conduct market research, said Wednesday that it has launched a new service aimed at the business-to-business market. uSamp said its new service--TheWhiteboard--provides a panel specifically aimed at business-to-business decision makers. uSamp explained that the new service recruits panelists with loyalty reward programs in the hotel, airline, and travel industry. The company said the new panel helps gain access to professionals such as IT directors, financial services professionals, human source specialists, and small business owners, all of who are typically difficult to reach via online panels. uSamp was founded by Matt Dusig and Gregg Lavin, who have had prior success in the online surveying and panel industry with goZing. The firm is venture backed by DFJ Frontier, Greycroft Partners, OpenView Venture Partners, and Webtigo.