uSamp Launches Self-Serve Survey Site

Encino-based uSamp, which operates online polling and surveying services for businesses, said today that it has launched a new product aimed at self-service surveys. The firm said its new SurveyBuilder platform allows anyone to create their own panels, via a self-service interface. The new product is aimed at small and midsize businesses, academia, and non-profits. The new service is aimed at market research or consumer research campaigns. uSamp said the service is free, but that users can also purchase access to uSamp's active panelist list.