uSamp Rolls Out New API, Platform

Los Angeles-based online survey and sampling services and technology provider uSamp said Wednesday that it has rolled out a new, fully open Application programming interface (API). The new API is part of its new SampleCORE platform, which it says helps automate sampling for its customers. uSamp's sampling technology helps marketers conduct polling and sampling of consumers in an automated fashion. The company is venture backed by DFJ Frontier, Dupont Capital, Greycroft Partners, OpenView Venture Partners, and Webtigo.