Tuesday, April 15, 2014
USC, USA Today Partners On New Online Sports Site
In an unusual method of launching a new, online publication, the USC Marshall School of Business and USA TODAY said this morning that the two have linked up to create a new, online publication covering the business of sports, called Fields of Green. According to USC Marshall's Sports Business Institute, and USA TODAY Sports Media Group, the new online publication will provide daily content on breaking news, current events and ongoing topics in the sports industry, including media trends, emerging technologies, new venues, sponsorship deals and marketing campaigns impacting the sports world. Financial details of the deal were not announced.