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Userplane Lands Hearst Digital

Santa Monica-based provider of instant messaging and online community tools Userplane, said today that Hearst Magazine is tapping the firm for an online site called eSPIN-the-Bottle. Hearst will use Userplane's communications software for providing instant messaging on its teen and young adult site. Financial terms of the win were not announced. eSPIN-the-Bottle is a part of Hearst Media's eCrush.com entertainment site.