Tuesday, August 2, 2011
ValueClick Acquires Dotomi For $295M
Westlake Village-based online advertising firm ValueClick said Tuesday afternoon that it is acquiring Dotomi, a provider of real-time, dynamic display advertising technology, in a deal worth $295M. The deal is split between 55 percent cash and 45 percent common stock. Dotomi is base din Chicago, and has 160 employees. ValueClick said the acquisition will help it meet the needs of marketers. ValueClick said that Dotomi had expects to generate over $80 million in revenue in 2011.