Monday, June 7, 2004
ValueClick Enhances Advertiser Tools
Westlake Village-based ValueClick (www.valueclick.com) has enhanced its search advertiser account management systems, according to the company. The company's Search123 unit has enhanced its self-service account management, adding a customizable dashboard, keyword grouping, the ability to separately track keywords and Cost Per Click, and sub-accounts for managing individual campaigns. The enhancements are similar to the features available from ValueClick's competitor Google, which offers similar account management tools in its advertising program.