TOP NEWS

ValueClick Enhances Advertiser Tools

Westlake Village-based ValueClick (www.valueclick.com) has enhanced its search advertiser account management systems, according to the company. The company's Search123 unit has enhanced its self-service account management, adding a customizable dashboard, keyword grouping, the ability to separately track keywords and Cost Per Click, and sub-accounts for managing individual campaigns. The enhancements are similar to the features available from ValueClick's competitor Google, which offers similar account management tools in its advertising program.


LATEST HEADLINES

More Headlines

BROWSE ISSUES