ValueClick Launches Ad Network Focused On Mothers

Westlake Village-based ValueClick said today that it has launched a new online advertising network, targeted at mothers and women. According to ValueClick, the new "Moms Media" vertical is the second for the firm, and will target more than 40 million women in the U.S. with children under 18, and who spent time online. The vertical network. ValueClick's first vertical ad network, AdRx, targeted at health and wellness, was launched back in September of last year. According to the firm, its new vertical will have a potential reach of 17.6 million unique visitors, per comScore numbers, and will include sites Baby Crowd, Betty Confidential, Diva Village,, Family Shopping Bag, Family Travel Forum, It's A Moms World, StorkNet, The Green Mom Review, Village Mama, among others.