ValueClick Launches Behavioral Targeting Product

Westlake Village-based ValueClick Media said this morning that it has launched a new, predictive behavioral targeting product for the online advertising market. According to ValueClick, the new product, the Precision BT suite, includes an enhanced version of its Precision Retargeting offering and Precision Profiles, a new predictive service for identifying prospects in consumer interest segments. The new offering uses a predictive algorithm to determine which consumers are most likely to click on an ad. ValueClic Media is a provider of display advertising and other Internet advertising and lead generation services.