ValueClick Personalizes Banner Ads

Westlake Village-based ValueClick Media announced today that the firm has rolled out a new service to allow advertisers to personalize banners ads for consumers. According to the firm, its new ActiveAds offering allows advertisers to create customized messages in their banners, based on anonymous information from the client or ValueClick. The firm said the new service will use such things as a consumer's geographic location, or context based on the category of the site a user is currently visiting, among other customer attributes.