Vantage Media Rolls Private Ad Marketplace Product

Los Angeles-based Vantage Media, the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. According to the company, its new Private Marketplace product is based on its existing real-time bidding technology, and helps publishers better monetize its mobile and online visitors. Pricing on the new product was not announced. According to Vantage Media, another, Southern California technology company--Campus Explorer--is among the very first companies to use the product. CampusExplorer is the online service which helps students connect up with schools, colleges, and universities.