Thursday, December 4, 2014
Vantage Media Sells Unit To Campus Explorer
Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer, as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced. Vantage Media said the business was officially sold last week. The educational lead generation agency business had been the core of Vantage Media's original business, before a major pivot by the company into technology--which the firm has credited with driving it to north of $100M in revenues. That shift to the RTB bidding technology market came under the aegis of CEO Patrick Quigley, around three years ago.