Los Angeles-based entertainment trade publication Variety has decided to put the firm's content behind a pay wall, telling its readers today that it will start restricting access to its articles to print and digital subscribers, starting Thursday. The publication said the move is part of a revamp of its subscription structure. Variety said it subscribers who pay the $248 for a introductory subscription to the publication will get acess to both the print and online versions of the site. Noting that the site expects the number of unique visitors to the site to decline, the Variety's president Neil Stiles said that the people who remain are "ultimately the people we want to reach." The firm said the home page, headlines, brief article summaries, and search results will not be affected by the move.