Velocify Wins eHarmony

Los Angeles-based Velocify, which develops cloud-based, sales automation software, has scored a win over at eHarmony. Financial impact of the deal was not announced. Velocify said that eHarmony is using the company's lead management tools for eH+, eHarmony's new premium matchmaking service. Velocify's cloud-based software helps ensure that clients receive quick responses to inquiries, and also helps marketers better prioritize clients and opportunities. Velocify is led by Nick Hedges; the company was previously known as Leads360.