Thursday, June 30, 2005
Virgin.net Taps SageMetrics
North Hollywood-based SageMetrics has landed a deal with Virgin.net, the ISP that is a joint venture between the Virgin Group and ntl. According to SageMetrics, Virgin will tap SageMetrics' behavior targeting and web analytics software for use in targeting advertising. Virgin has been using SageAMP, SageMetrics' behavioral targeting solution to better target advertising for its users. SageMetrics provides web site analytics and software for helping web site users understand their users and how they are navigating their web sites.