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Los Angeles-based VIRURL, the provider of online advertising technology, said Thursday that it has added a new feature called RSS Ads. The firm said its new feature allows publishers to use RSS (Really Simple Syndication) feeds to automatically distribute and create ads from a publisher's articles. The firm said its RSS Ads feature is being used to help content owners automate the process of creating and launching its content ads. VIRURL is led by Francisco Diaz-Mitoma; the firm said its content partners include Sports Illustrated, VICE, Funny Or Die, and StyleCaster.





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