Santa Monica-based VIRURL, which is headed by Francisco Diaz-Mitoma, said today that it has launched a new widget aimed at web publishers. The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors. VIRURL said its widget lets users click on a "recommended content" link which links users to extra, sponsored content that might be relevant to the content on a page. VIRURL says it is looking to "kill of the banner ad", which the company says is an ineffective way to monetize the web. The firm has funding Tice Capital, the Los Angeles Syndicate of Technology, and angels. Diaz-Mitoma is the former founder of Titan Gaming.