Thursday, September 14, 2006
Viva! Vision Targets Mobile Latino Youth
Santa Monica-based Viva! Vision, a company developing mobile content for the Latino community, said Wednesday that its Viva! Vision TV Latino youth channel will be available on Verizon's V CAST service. The new mobile phone channel will provide music, entertainment, lifestyle and comedy programming. The content will be included as part of Verizon's basic V CAST service plan fees. Viva said that it has been providing mobile content in Latin America for more than two years. The firm is backed by Equal Elements.