Monday, May 9, 2005
Vivendi, McDonalds Partner On Happy Meals
Los Angeles-based Vivendi Universal Games and fast food giant McDonalds have partnered to offer entertainment titles from Vivendi in Happy Meals and Might Kids Meals. McDonalds will offer electronic handheld video games based on Vivendi's popular Crash and Spyro properties. Vivendi's Crash Bandicoot and Spyro the Dragon are characters for PlayStation 2 and Xbox systems. The companies said that McDonalds will spend millions on promoting the Happy Meal giveaway.