VMIX Targets VARs

San Diego-based VMIX, which provides white-label software for hosting and distributing digital video, said this morning that it has launched an effort to attract value added resellers. According to the firm, it has launched a channel platform which will allow channel providers to distribute its products, including collecting monthly service revenues and managing the end user relationship. VMIX said it will provide market and sales support, training, tech support, and reporting to those partners as part of the program. VMIX is looking to attract interactive agencies and web integration firms.