VUBIQUITY Partners With Rotten Tomatoes

Los Angeles-based VUBIQUITY, a provider of content monetization technology and services for the entertainment and media industry, has teamed up with movie and TV service Rotten Tomatoes, the two said yesterday. According to the two, they are launching a program which will offer up a curated collection of films available to VUBIQUITY's affiliates for on demand rental. The two said those films will be highly rated films on Rotten Tomatoes, and will be made available to cable and telco affiliates in ajor markets. Financial details of the deal were not disclosed. The program centers on Rotten Tomatoes "Certified Fresh" label, which is applied to better rated movies. Rotten Tomatoes provides ratings and reviews of movies and television shows.