Vyclone Powers One Direction Video Promotion

Venice, California-based social video app developer Vyclone is powering a promotion for Sony Pictures, in a tie with the music group One Direction. According to Vyclone, it has partnered with Sony Pictures on the upcoming movie, One Direction: This Is Us, and will be powering a crowdsourced, social video project as part of the London premiere of the One Direction film. Financial impact of the promotion deal were not disclosed. Vyclone said that fan video captured in the app will be mixed with video captured at the One Direction premiere. Vyclone is headed by David King Lassman, and allows multiple users to sync together their video clips with other users.