Warner Bros. Entertainment and its home entertainment division Warner Home Video announced today that they have joined the Blu-ray Disc Association and will release its films on the next generation DVD format. The move means that Warner Bros. is now supporting both competing next generation DVD formats. Warner will issue Blu-ray disks in addition to its existing support for HD-DVD. The move is similar to one made by Paramount earlier this month, making Warner the fifth major Hollywood studio to move to support Blu-ray. Warner said that it will release titles on Blu-ray format in North America, Japan, and Europe. Blu-ray is supported by Sony, Apple, Dell, Walt Disney, Twentieth Century Fox, and others. The HD-DVD format was created by Toshiba.