WebSideStory Adds MultiMedia Analytics

San Diego-based WebSideStory has upgraded its web analytics software to provide tracking of multimedia. WebSideStory said today that its new HBX Analytics 3.5 package can now track streaming media and mobile devices behavior, expanding beyond its traditional tracking of HTML content. The new features of the software include ability to quantify the audience for streamining audio and video content, including tracking of views, completion rates, and duration of viewing. The software also now tracks the navigation preferences of users who access web sites through mobile devices.