WebSideStory Adds Yodlee CEO to Board

San Diego-based web analytics provider WebSideStory said yesterday that Yodlee CEO Anil Arora is joining its board of directors. Arora is President and CEO of Yodlee, a provider of financial management software and services for the financial services industry. Arora has also served at Gateway, Pillsbury, and Kraft Foods. WebSideStory provides services that help companies monitor web traffic patterns on their e-commerce and other web sites.