WebSideStory Becomes Visual Sciences

San Diego-based WebSideStory, a provider of web analytics applications, said Wednesday afternoon that the firm has changed its name to Visual Sciences, and consolidated under a single brand name. WebSideStory merged with Visual Sciences in February of last year, and have been maintaining dual brand names until now. WebSideStory, which is traded on the Nasdaq Global market, also said that it is changing its common stock symbol to VSCN, effective Thursday. Visual Sciences provides web analytics applications used by companies to understand how people are using their web sites, and responding to marketing programs. The firm has been in San Diego since 1996.