WebSideStory Makes Foray Into Web Services

San Diego-based WebSideStory is making a foray into making its web analytics services available via Web Services. According to the company, it is launching an application programming interface (API) suite based on the SOAP/XML Web Services standards in order to allow its partners to integrate their products direcetly with its software. Partners will be able to connect to its analytics reporting services programatically through the HBX Stream services. The new API service is targeted at online marketing technology firms, including email providers, search engine marketing firms, affiliate marketing, and CRM vendors.