WebVisible Rolls Out New Ad Technology

Irvine-based WebVisible, the local Internet advertising firm, said today that it has rolled out a new technology focused on keyword identification. According to the company, it has launched a "keyword performance engine" called KPEye, to help its clients find the keywords which deliver the most customer conversions, not just clicks, per dollar. The firm claimed it uses years of historical data and real-time market data to identify those keywords. WebVisible provides its services to small business owners, helping them to place online Internet advertising.