Weplay Signs Denny's Sponsorship Deal In New York

Weplay, the online social media site focused on youth sports, has inked a sponsorship deal with the owner of thirty local Denny's restaurants in New York, to sign up local sports teams for the platform, the company announced Wednesday. The Los Angeles company, which is headed by Lane Soelberg, said that 30 Denny's restaurants in the Rochester, Syracuse and Buffalo, New York area will sponsor 200 local teams with free, premium sites on the service. As part of the effort, they will launch a "Game Days at Denny's" fundraiser to donate a portion of the proceeds from food purchases to those teams. Financial details of the sponsorship deal were not announced. The deal was made with Denny's franchisee Topline Restaurants, which owns the 30 Denny's restaurants. Weplay provides an online, social media site that helps kids, coaches, parents, and teams share photos, videos, schedules, and more.