Monday, April 23, 2007
Westinghouse Digital, AdtekMedia Launch Gas Station Media Network
Santa Fe Springs-based Westinghouse Digital Electronics, a manufacturer of LCD TVs, and Costa Mesa-based AdtekMedia, a developer of a digital media network distributing content to gasoline station fuel pumps, said today that they are in an exclusive arrangement to accelerate AdtekMedia's "Pumptop TV" network. AdtekMedia's service provides content and advertising to consumers at fuel pump point of sale locations, including news, sports, entertainment, and traffic information. Westinghouse Digital will build and install turnkey display systems for AdtekMedia's network. According to the companies the partnership will expand the advertising network to 75,000 gas station pumps in Los Angeles, with future entry into the Bay Area, Sacramento, San Diego, Phoenix, and Texas.