TOP NEWS Runs Concert Promotion With tobyMac

Pasadena-based, an online virtual world targeted at the tweener market, said Tuesday that it is running a live concert with hip hop artist tobyMac as part of the site. The promotion, which is being done in partnership with ForeFront Records and EMI, is the second live concert by the virtual world. Whyville said that tobyMac will appear live as an avatar in Whyville's virtual "Greek Theater" and allow for real time commentary and chat. The concert will also include a after-party sponsored by Scion. is an online virtual world for kids, which includes both learning and fun.