Tuesday, July 27, 2010
Xirrus Gets Behind MMA
Thousand Oaks-based Xirrus, a manufacturer of switching wireless access point hardware, is apparently sponsoring a mixed martial arts event. According to Richard Steele Promotions, Xirrus is sponsoring its "Steele Cage 3" event. The promoter of professional MMA said Tuesday that the event includes nine fights plus an appear and tribute to UFC Hall of Famer & Legend, Chuck "The Iceman" Liddell. It's unclear how Xirrus -- which has been selling heavily into the education and schools market in the last year--hopes to benefit from the sponsorship, but Steele said that it expects the event, which is being held at the Dr Pepper Arena in Frisco, Texas, will help Xirrus reach the "highly tech-savvy DFW community."