Thursday, November 2, 2006
Yahoo Targets Foodies With New Food Site
Yahoo's Santa Monica operations said today that Yahoo is launching a new web site, Yahoo Food, focused on food information, celebrity chefs, recipes, and other content. The new site includes content from Martha Stewart Living Omnimedia, Wolfgang Puck Worldwide, Epicurious.com, Food & Wine, and other partners. The firm said that the site will include a user community around the topic of food, a comprehensive recipe search database, and social media and personalization tools. Yahoo has also tapped the blogging community as part of its launch, saying it will include thirteen bloggers who will blog about food on the web site.