Yardi Buys Lead Management Software Firm

Santa Barbara-based Yardi, which develops real estate investment and property management software, said today that it has acquired Lead Tracking Solutions, developer of the PopCard lead tracking and lead management software products. Financial terms of the buy were not disclosed. Lead Tracking Solutions was based in Costa Mesa. Yardi said it will retain the currents staff at Lead Tracking Solutions, in its current location. Lead Tracking Solutions' software automates the tracking of rental prospects, helping property owners to maximize their marketing dollars.