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Yellowpages.com Adds User Generated Content

Pasadena-based Yellowpages.com, a provider of online local business information, said today that it has rolled out user reviews on its national site. The firm, which is a subsidiary of AT&T, said it would allow consumers to share opinions on local and national businesses on its reviews service. The new review service allows consumers to rate companies with a one to five star review, and also allow advertisers to respond to ratings and reviews.