YieldMetrics Harvests $1.7M For Ad Analytics

Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures, Bertelsmann Digital Media Investments, Daher Capital, Double M Capital, Karlin Ventures, Launchpad LA, as well as angels. The firm's founders as Gabe Gottlieb and Tom Lorimor. YieldMetrics tool is aimed at publishers, advertisers, and advertising technology providers, to provide better analytics on advertisers.