YP Launches New Organic SEO Service

Los Angeles-based YP, which offers up online directories and services to help businesses get their companies online, has lauched a new offering, called ypWebsite Pro. According to YP, the new product will help local businesses earn top rankings in their organic search results. YP runs the site. Startup technology veteran and Idealab alumni Stu MacFarlane, who is now Executive Vice President of Products and Marketing at YP said the new product helps local businesses connect with consumers by providing a strong SEO strategy. YP said the new product provides local businesses with a mobile responsive, content-rich website, supported by a full range of SEO services designed to improve rankings on Google and other search engines. The service also includes ability for local businesses to claim, update, and manage their business listings across a wide range of social and directory sites. Pricing on the new offering was not announced.