YP Rolls Out New Mobile Product For Business Owners

Los Angeles-based YP, the online business listings provider, said today that it has launched a new dashboard product specifically for business owners. The new product, ypPresence Starter, helps business owners share content with consumers, engage in social media, and more from a central location. YP said the tool connects into such sites as Google+, Yahoo Local, Yelp, and Facebook. The tool runs on iOS and Android. YP said the tool lets business owners update their profile pages on YP, and add things like photos, hours of operation, and more. Pricing on the new tool was not announced.