YP Rolls Out New Search Advertising Product

Los Angeles-based b>YP, the provider of business search and local marketing services, said today that it has launched a brand new product. YP said it has launched ypSearch, a new product aimed at small business owners, which both provides search ads on YP's properties, as well as on major search engines. The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. Pricing on the new tool was not announced. The new product includes both technology and consultants to help business owners with hands-on support.