YP Ties With TripAdvisor

Los Angeles-based YP says it has linked up its local search site with travel planning and booking site TripAdvisor, the latest integration and partnership deal for the online directory provider. According to the two, consumers searching YP will see additional user-generated reviews, ratings and information when they are searching for businesses. The deal also adds photos from TripAdvisor to those search results. Financial terms of the partnership were not disclosed. YP has been signing up a growing list of integration partners, including the Better Business Bureau (BBB), Groupon, Uber, and Fandango, for its service.